Panel Info
Unique IDSU0139
Status:Finalist
Application Details
Entrant Club(s):Lads Without Labels
Entry completed by:Sam Watkins
Club Role:President
Email:Email hidden; Javascript is required.
Phone:+64275132454
Category SelectionReminder that events and initiatives must have occurred in the eligible period: 7 September 2020 to 12 September 2021
Which category is this nomination for?Best Event Marketing 2021
Name of Event:The Artist Collective
What marketing did you use?

TAC saw a heightened reach in terms of marketing. We effective reached the following of our 3 artists, and 3 charities we supported.

Summary of key promotion avenues we explored were:
- Physical flyers and handouts
- Social media promotions (giveaways, highlighting artists/charities)
- Corporate and industry sponsorships
- Support a network of charities, and the communities they fall under (e.g. we explored all surfing-related communities SURFable knew of).
- Support a network of artists, and the community they operate in.
- All online community forums of the respective customer bases targeted (UCSA
Noticeboard, Hall Groups, UCTV)

How was it original and / or effective?

The artist collective desires to improve the wellbeing of the communities we mutually benefit from and support. Specifically, 2021 saw us support the wellbeing of vulnerable communities that have limited access to wellbeing care. We did so as wellbeing care should be available for all, raising $2189.4 in total

Through this, we desired to:
- Increase the charity's awareness and support network within our community, more
specifically throughout Christchurch.
- Be active in supporting wellbeing for all, through raising funds to provide wellbeing care.
- Promote Lads Without Labels doings and mission within the University of Canterbury.

Please upload any supporting evidence: