Panel Info
Unique IDSU0220
Status:Finalist
Application Details
Entrant Club(s):UC Amateur Sports Society
Entry completed by:Caleb Fraser
Club Role:Co-President
Email:Email hidden; Javascript is required.
Phone:0275008518
Category SelectionReminder that events and initiatives must have occurred in the eligible period: 7 September 2020 to 12 September 2021
Which category is this nomination for?Best Event Marketing 2021
Name of Event:UCASSino
What marketing did you use?

For UCASSino we used our full marketing team and the rest of our exec to piece together a campaign full of hype. We recorded a video in typical UCASS fashion, featuring some more than amateur poker playing with a twist at the end to entice everyone. We did a photoshoot to show all appropriate attire, from Black Tie to Hawaiian Shirts. Also, there were multiple graphics used to tease the members, then ran consistently into the evening- keeping the same themes right to the tables themselves. This allowed the event to sell out in no time!

How was it original and / or effective?

It was a completely original video, photoshoot and set of graphics. Everything was made in-house by the executive and was enormously effective. We sold a brand new event out in very little time, and it translated to maximum numbers on the night. The reach on these posts were some of the best we had all year, and we ended up having to turn plenty of people away from the door on the night as they were desperate to come in.

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