|Entrant Club(s):||University of Canterbury Musical Theatre Society (MUSOC)|
|Entry completed by:||Blythe Ward|
|Category Selection||Reminder that events and initiatives must have occurred in the eligible period: 7 September 2020 to 12 September 2021|
|Which category is this nomination for?||Best Event Marketing 2021|
|Name of Event:||The COSMIC Season of Reefer Madness|
|What marketing did you use?|
Advertised on UCTVs.
|How was it original and / or effective?|
Our sponsorship with COSMIC was effective as we could target their customers who held shared interests in our show themes. Our sponsorship with RDU was great as we could talk to our target audience and reach students across campus. Both activations generated a lot of audience engagement.
Our designer played on the 1930’s Reefer Madness propaganda theme and created old-school anti-cannabis propaganda flyers. These flyers caught people's attention and created shock value.
Our show trailer was an effective digital marketing tool as it was a creative way to create excitement about the show across our social media channels.
|Please upload any supporting evidence:|