Panel Info
Unique IDSU0107
Status:Winner
Application Details
Entrant Club(s):Lads Without Labels
Entry completed by:Kaleigh Pickover
Club Role:Sponsorship Outreach
Email:Email hidden; Javascript is required.
Phone:0226580287
Category SelectionReminder that events and initiatives must have occurred in the eligible period: 7 September 2020 to 12 September 2021
Which category is this nomination for?Best Sponsorship Opportunity 2021
What was the sponsorship opportunity?Partnership with Lululemon
How was the opportunity integrated into what you were doing?

In 2021 Lads Without Labels begun an unprecedented relationship with high end activewear store Lululemon. Lads Without Labels and Lululemon aligned on the three concepts of Men, mental health and run with the idea of creating a mens running club that goes beyond just running. The Ugly Boys Running Club was created with the intention of getting bodies moving, having fun and moving to feel your best. Lululemon have jumped on board and supported the boys through, running workshops with local trainers, providing food to fuel the runners and being a port of call for anything the boys could have

How did it achieve your goals and the sponsors goals?

Lululemon had the goal of wanting to strengthen the areas of menswear, mental health and run and through the Ugly Boys Running Club, we provided them with the opportunity to make themselves known throughout the student body as a driver of these areas. For Lads Without Labels, we created a sustainable relationship that has provided us with the opportunity to develop us a club and create an initiative that truly benefits the men of the UC campus

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