|Entrant Club(s):||Cantabs- Student Supporters Army|
|Entry completed by:||Aki Shimahara|
|Category Selection||Reminder that events and initiatives must have occurred in the eligible period: 7 September 2020 to 12 September 2021|
|Which category is this nomination for?||Best Sponsorship Opportunity 2021|
|What was the sponsorship opportunity?||Crusaders, UC & Sky Sports, Sky Rugby Club|
|How was the opportunity integrated into what you were doing?|
With the partnership of Crusaders and UC, we were able to have this awesome experience of having Sky Rugby Club broadcast one of our student experience games. This opportunity integrated with what Cantabs was and is doing by marketing what the student experience to a Crusaders game looked like.
|How did it achieve your goals and the sponsors goals?|
Our goal and the sponsor's goal was to broadcast what a typical UC student does; go to a home Crusaders game, and how the night would look like. This would encourage more students in going to the home games and increase engagement towards the Crusaders which is the ultimate goal.
|Please upload any supporting evidence:|